Investigating the relationship between key account management performance and repeat orders: Does the length of the relationship matter?

While a significant amount of research has examined the effectiveness of key account management, there is a surprising lack of studies that examine the dyadic outcome of key account management performance.The present research aims to examine the influence of key account management performance on the...

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Bibliographic Details
Main Authors: Mohd Noor, Nor Azila, Ahmad, Kawsar
Format: Article
Language:English
Published: Asian Academy of Management (AAM) and Penerbit Universiti Sains Malaysia 2014
Subjects:
Online Access:http://repo.uum.edu.my/18845/1/AAMJ%20%2019%20%202%202014%2023%E2%80%9342%2C.pdf
http://repo.uum.edu.my/18845/
http://web.usm.my/aamj/19022014/Art%202(23-42).pdf
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