Investigating The Relationship Between Key Account Management Performance And Repeat Orders: Does The Length Of The Relationship Matter?

While a significant amount of research has examined the effectiveness of key account management, there is a surprising lack of studies that examine the dyadic outcome of key account management performance. The present research aims to examine the influence of key account management performance on...

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Bibliographic Details
Main Authors: Mohd. Noor, Nor Azila, Ahmad, Kawsar
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2014
Subjects:
Online Access:http://eprints.usm.my/36621/1/Art_2%2823-42%29.pdf
http://eprints.usm.my/36621/
http://web.usm.my/aamj/19022014/Art%202(23-42).pdf
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