Investigating The Relationship Between Key Account Management Performance And Repeat Orders: Does The Length Of The Relationship Matter?
While a significant amount of research has examined the effectiveness of key account management, there is a surprising lack of studies that examine the dyadic outcome of key account management performance. The present research aims to examine the influence of key account management performance on...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36621/1/Art_2%2823-42%29.pdf http://eprints.usm.my/36621/ http://web.usm.my/aamj/19022014/Art%202(23-42).pdf |
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