Continuous knowledge sharing: An exploratory study using online focus group technique

In recent years, online communities have become a popular social space for consumers to interact with each other from around the world.Generally within online community, people with different level of experience and expertise can informally share what they know.In order to ensure online community su...

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Main Authors: Hashim, Kamarul Faizal, Ahmad, Azizah, Mohd Shaharanee, Izwan Nizal
Format: Article
Published: American Scientific Publishers 2015
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Online Access:http://repo.uum.edu.my/18668/
http://doi.org/10.1166/asl.2015.6127
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spelling my.uum.repo.186682016-09-25T08:46:27Z http://repo.uum.edu.my/18668/ Continuous knowledge sharing: An exploratory study using online focus group technique Hashim, Kamarul Faizal Ahmad, Azizah Mohd Shaharanee, Izwan Nizal Q Science (General) In recent years, online communities have become a popular social space for consumers to interact with each other from around the world.Generally within online community, people with different level of experience and expertise can informally share what they know.In order to ensure online community sustainability, it requires continuous knowledge sharing from its members.Based on the literature, very little is known about continuous knowledge sharing.Hence, this study fills the gap by employing a qualitative research that is aim to explore why community members continuously share knowledge within business online communities.Online focus group is selected as data collection technique.Based on the results continuous knowledge sharing is explained by three main beliefs –motivation, technology and social.This paper ends by a discussion on the contributions of this research. American Scientific Publishers 2015 Article PeerReviewed Hashim, Kamarul Faizal and Ahmad, Azizah and Mohd Shaharanee, Izwan Nizal (2015) Continuous knowledge sharing: An exploratory study using online focus group technique. Advanced Science Letters, 21 (6). pp. 1822-1825. ISSN 1936-6612 http://doi.org/10.1166/asl.2015.6127 doi:10.1166/asl.2015.6127
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
topic Q Science (General)
spellingShingle Q Science (General)
Hashim, Kamarul Faizal
Ahmad, Azizah
Mohd Shaharanee, Izwan Nizal
Continuous knowledge sharing: An exploratory study using online focus group technique
description In recent years, online communities have become a popular social space for consumers to interact with each other from around the world.Generally within online community, people with different level of experience and expertise can informally share what they know.In order to ensure online community sustainability, it requires continuous knowledge sharing from its members.Based on the literature, very little is known about continuous knowledge sharing.Hence, this study fills the gap by employing a qualitative research that is aim to explore why community members continuously share knowledge within business online communities.Online focus group is selected as data collection technique.Based on the results continuous knowledge sharing is explained by three main beliefs –motivation, technology and social.This paper ends by a discussion on the contributions of this research.
format Article
author Hashim, Kamarul Faizal
Ahmad, Azizah
Mohd Shaharanee, Izwan Nizal
author_facet Hashim, Kamarul Faizal
Ahmad, Azizah
Mohd Shaharanee, Izwan Nizal
author_sort Hashim, Kamarul Faizal
title Continuous knowledge sharing: An exploratory study using online focus group technique
title_short Continuous knowledge sharing: An exploratory study using online focus group technique
title_full Continuous knowledge sharing: An exploratory study using online focus group technique
title_fullStr Continuous knowledge sharing: An exploratory study using online focus group technique
title_full_unstemmed Continuous knowledge sharing: An exploratory study using online focus group technique
title_sort continuous knowledge sharing: an exploratory study using online focus group technique
publisher American Scientific Publishers
publishDate 2015
url http://repo.uum.edu.my/18668/
http://doi.org/10.1166/asl.2015.6127
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score 13.209306