Branding orientation in the accommodation industry
This paper starts by clarifying the role of branding orientation (BO) among academic studies. It shortly introduces the development of the BO concepts.The empirical part consists of a search for and analysing of academic articles using a meta-analysis that consider BO in the accommodation industry.A...
Saved in:
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
2015
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/18645/1/IRMM%20%205%202%202015%2061-72.pdf http://repo.uum.edu.my/18645/ http://www.econjournals.com/index.php/irmm/article/view/1131 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!