National identity attributes as desired future image of a nation

• Main Authors: Handayani, Bintang, Rashid, Basri
• 格式: Article
• 語言: English
• 出版: IDOSI Publications 2015
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://repo.uum.edu.my/18478/1/MEJSR%2023%2011%202015%202722-2730.pdf; http://repo.uum.edu.my/18478/; http://www.idosi.org/mejsr/mejsr23(11)15/17.pdf

Although national identity attributes can be used for nation building and branding the nation, little study has been explored on enriching branding the nation perspectives.This study aims to demystify the role of national identity attributes as a nation desired future image. Utilizing interview for...