National Identity as an Antecedent to the Evaluation of Country-Of-Origin Image (COI): A Comparison between Malaysian and Chinese Students
In line with the Malaysian government’s vision to promote this country as the regional hub for education in Asia, this research is done to aid the government in their quest. Form past studies, it is shown that the country of origin image (COI) has an influence on the products/services produced by th...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/565/1/MBA%20-%2024.pdf http://eprints.intimal.edu.my/565/ |
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