The effect of multi-dimensional performance measurement system on market orientation
The objective of this study is to examine the effect of performance measurement system design on market orientation behavior.The data were collected using mail survey to top management of Malaysian listed companies.The results show that non-financial measures have a positive and significant relation...
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International Association of Computer Science and Information Technology Press (IACSIT Press)
2014
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Online Access: | http://repo.uum.edu.my/18185/1/IJTEF%205%20%202%202014%20195-198.pdf http://repo.uum.edu.my/18185/ http://doi.org/10.7763/IJTEF.2014.V5.370 |
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my.uum.repo.181852016-06-26T07:07:42Z http://repo.uum.edu.my/18185/ The effect of multi-dimensional performance measurement system on market orientation Mohamed, Rapiah HD28 Management. Industrial Management The objective of this study is to examine the effect of performance measurement system design on market orientation behavior.The data were collected using mail survey to top management of Malaysian listed companies.The results show that non-financial measures have a positive and significant relationship with market orientation.An implication of these findings is that the managers should include both financial and non-financial measures in designing their PMS.Theoretically, this study contributes to the resource-based theory by identifying PMS as an antecedent to build market orientation and thus contribute to develop an organizational competitive advantage. International Association of Computer Science and Information Technology Press (IACSIT Press) 2014 Article PeerReviewed application/pdf en http://repo.uum.edu.my/18185/1/IJTEF%205%20%202%202014%20195-198.pdf Mohamed, Rapiah (2014) The effect of multi-dimensional performance measurement system on market orientation. International Journal of Trade, Economics and Finance, 5 (2). pp. 195-198. ISSN 2010-023X http://doi.org/10.7763/IJTEF.2014.V5.370 doi:10.7763/IJTEF.2014.V5.370 |
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HD28 Management. Industrial Management Mohamed, Rapiah The effect of multi-dimensional performance measurement system on market orientation |
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The objective of this study is to examine the effect of performance measurement system design on market orientation behavior.The data were collected using mail survey to top management of Malaysian listed companies.The results show that non-financial measures have a positive and significant relationship with market orientation.An implication of these findings is that the managers should include both financial and non-financial measures in designing their PMS.Theoretically, this study contributes to the resource-based theory by identifying PMS as an antecedent to build market orientation and thus contribute to develop an organizational competitive advantage. |
format |
Article |
author |
Mohamed, Rapiah |
author_facet |
Mohamed, Rapiah |
author_sort |
Mohamed, Rapiah |
title |
The effect of multi-dimensional performance measurement system on market orientation |
title_short |
The effect of multi-dimensional performance measurement system on market orientation |
title_full |
The effect of multi-dimensional performance measurement system on market orientation |
title_fullStr |
The effect of multi-dimensional performance measurement system on market orientation |
title_full_unstemmed |
The effect of multi-dimensional performance measurement system on market orientation |
title_sort |
effect of multi-dimensional performance measurement system on market orientation |
publisher |
International Association of Computer Science and Information Technology Press (IACSIT Press) |
publishDate |
2014 |
url |
http://repo.uum.edu.my/18185/1/IJTEF%205%20%202%202014%20195-198.pdf http://repo.uum.edu.my/18185/ http://doi.org/10.7763/IJTEF.2014.V5.370 |
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1644282401170391040 |
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13.18916 |