Communication and service innovation in small and medium enterprises (SMEs)

Service innovation is a new or improved service product or service process that is based on technology. In Malaysia, service innovation is recognized as the main drivers who contribute to economic growth of the country.The discussion has not explicitly provided a structural connection between commun...

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書目詳細資料
Main Authors: Zulkepli, Zuraida Hani, Hasnan, Norlena, Mohtar, Shahimi
格式: Conference or Workshop Item
語言:English
出版: 2015
主題:
在線閱讀:http://repo.uum.edu.my/18064/1/Procedia-SBS%20211%20%202015%20437%20%20441.pdf
http://repo.uum.edu.my/18064/
http://doi.org/10.1016/j.sbspro.2015.11.057
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