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Communication and service innovation in small and medium enterprises (SMEs)

Service innovation is a new or improved service product or service process that is based on technology. In Malaysia, service innovation is recognized as the main drivers who contribute to economic growth of the country.The discussion has not explicitly provided a structural connection between commun...

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Main Authors: Zulkepli, Zuraida Hani, Hasnan, Norlena, Mohtar, Shahimi
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/18064/1/Procedia-SBS%20211%20%202015%20437%20%20441.pdf
http://repo.uum.edu.my/18064/
http://doi.org/10.1016/j.sbspro.2015.11.057
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spelling my.uum.repo.180642016-06-07T07:56:51Z http://repo.uum.edu.my/18064/ Communication and service innovation in small and medium enterprises (SMEs) Zulkepli, Zuraida Hani Hasnan, Norlena Mohtar, Shahimi HB Economic Theory Service innovation is a new or improved service product or service process that is based on technology. In Malaysia, service innovation is recognized as the main drivers who contribute to economic growth of the country.The discussion has not explicitly provided a structural connection between communication and service innovation.Many considered communication underpinned the organizational values and culture that lead for the innovation, yet it still unclear and more exploration required. Therefore, this paper attempts to provide a detailed discussion on the influence of communication on service innovation and the constraint in the implementation of service innovation in SMEs 2015 Conference or Workshop Item PeerReviewed application/pdf en cc4_by http://repo.uum.edu.my/18064/1/Procedia-SBS%20211%20%202015%20437%20%20441.pdf Zulkepli, Zuraida Hani and Hasnan, Norlena and Mohtar, Shahimi (2015) Communication and service innovation in small and medium enterprises (SMEs). In: 2nd Global Conference on Business and Social Sciences (GCBSS-2015), 17- 18 September, 2015, Bali, Indonesia. http://doi.org/10.1016/j.sbspro.2015.11.057 doi:10.1016/j.sbspro.2015.11.057
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Zulkepli, Zuraida Hani
Hasnan, Norlena
Mohtar, Shahimi
Communication and service innovation in small and medium enterprises (SMEs)
description Service innovation is a new or improved service product or service process that is based on technology. In Malaysia, service innovation is recognized as the main drivers who contribute to economic growth of the country.The discussion has not explicitly provided a structural connection between communication and service innovation.Many considered communication underpinned the organizational values and culture that lead for the innovation, yet it still unclear and more exploration required. Therefore, this paper attempts to provide a detailed discussion on the influence of communication on service innovation and the constraint in the implementation of service innovation in SMEs
format Conference or Workshop Item
author Zulkepli, Zuraida Hani
Hasnan, Norlena
Mohtar, Shahimi
author_facet Zulkepli, Zuraida Hani
Hasnan, Norlena
Mohtar, Shahimi
author_sort Zulkepli, Zuraida Hani
title Communication and service innovation in small and medium enterprises (SMEs)
title_short Communication and service innovation in small and medium enterprises (SMEs)
title_full Communication and service innovation in small and medium enterprises (SMEs)
title_fullStr Communication and service innovation in small and medium enterprises (SMEs)
title_full_unstemmed Communication and service innovation in small and medium enterprises (SMEs)
title_sort communication and service innovation in small and medium enterprises (smes)
publishDate 2015
url http://repo.uum.edu.my/18064/1/Procedia-SBS%20211%20%202015%20437%20%20441.pdf
http://repo.uum.edu.my/18064/
http://doi.org/10.1016/j.sbspro.2015.11.057
_version_ 1644282373209063424
score 13.149126

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