Corporate brand and consumer trust: Context dependent
This paper discusses the issue of consumer trust from corporate brand perspective.The understanding of consumer trust is important as it allows the scholars to understand the reason why the consumers loyal to a certain brand or product.In essence, this paper highlights that scholars should focus on...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17964/1/AIBC%202013%20457-464.pdf http://repo.uum.edu.my/17964/ |
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