Corporate brand and consumer trust: Context dependent
This paper discusses the issue of consumer trust from corporate brand perspective.The understanding of consumer trust is important as it allows the scholars to understand the reason why the consumers loyal to a certain brand or product.In essence, this paper highlights that scholars should focus on...
Saved in:
Main Authors: | , , |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2013
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/17964/1/AIBC%202013%20457-464.pdf http://repo.uum.edu.my/17964/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uum.repo.17964 |
---|---|
record_format |
eprints |
spelling |
my.uum.repo.179642016-04-18T01:59:53Z http://repo.uum.edu.my/17964/ Corporate brand and consumer trust: Context dependent Md. Isa, Azwardi Ismail, Md Daud Saud, Mohammad Basir HB Economic Theory This paper discusses the issue of consumer trust from corporate brand perspective.The understanding of consumer trust is important as it allows the scholars to understand the reason why the consumers loyal to a certain brand or product.In essence, this paper highlights that scholars should focus on the source of consumer trust instead of questioning whether trust is important.Consequently, this paper argues that the source of consumer trust is embedded in the context of a study. 2013-12-07 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/17964/1/AIBC%202013%20457-464.pdf Md. Isa, Azwardi and Ismail, Md Daud and Saud, Mohammad Basir (2013) Corporate brand and consumer trust: Context dependent. In: 2nd Applied International Business Conference (AIBC2013), 7 – 8 December 2013, Labuan School of International Business and Finance, Universiti Malaysia Sabah. |
institution |
Universiti Utara Malaysia |
building |
UUM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Utara Malaysia |
content_source |
UUM Institutionali Repository |
url_provider |
http://repo.uum.edu.my/ |
language |
English |
topic |
HB Economic Theory |
spellingShingle |
HB Economic Theory Md. Isa, Azwardi Ismail, Md Daud Saud, Mohammad Basir Corporate brand and consumer trust: Context dependent |
description |
This paper discusses the issue of consumer trust from corporate brand perspective.The understanding of consumer trust is important as it allows the scholars to understand the reason why the consumers loyal to a certain brand or product.In essence, this paper highlights that scholars should focus on the source of consumer trust instead of questioning whether trust is important.Consequently, this paper argues that the source of consumer trust is embedded in the context of a study. |
format |
Conference or Workshop Item |
author |
Md. Isa, Azwardi Ismail, Md Daud Saud, Mohammad Basir |
author_facet |
Md. Isa, Azwardi Ismail, Md Daud Saud, Mohammad Basir |
author_sort |
Md. Isa, Azwardi |
title |
Corporate brand and consumer trust: Context dependent |
title_short |
Corporate brand and consumer trust: Context dependent |
title_full |
Corporate brand and consumer trust: Context dependent |
title_fullStr |
Corporate brand and consumer trust: Context dependent |
title_full_unstemmed |
Corporate brand and consumer trust: Context dependent |
title_sort |
corporate brand and consumer trust: context dependent |
publishDate |
2013 |
url |
http://repo.uum.edu.my/17964/1/AIBC%202013%20457-464.pdf http://repo.uum.edu.my/17964/ |
_version_ |
1644282346296311808 |
score |
13.18916 |