Staff View: Corporate brand and consumer trust: Context dependent

Corporate brand and consumer trust: Context dependent

This paper discusses the issue of consumer trust from corporate brand perspective.The understanding of consumer trust is important as it allows the scholars to understand the reason why the consumers loyal to a certain brand or product.In essence, this paper highlights that scholars should focus on...

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Main Authors:	Md. Isa, Azwardi, Ismail, Md Daud, Saud, Mohammad Basir
Format:	Conference or Workshop Item
Language:	English
Published:	2013
Subjects:	HB Economic Theory
Online Access:	http://repo.uum.edu.my/17964/1/AIBC%202013%20457-464.pdf http://repo.uum.edu.my/17964/
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id	my.uum.repo.17964
record_format	eprints
spelling	my.uum.repo.179642016-04-18T01:59:53Z http://repo.uum.edu.my/17964/ Corporate brand and consumer trust: Context dependent Md. Isa, Azwardi Ismail, Md Daud Saud, Mohammad Basir HB Economic Theory This paper discusses the issue of consumer trust from corporate brand perspective.The understanding of consumer trust is important as it allows the scholars to understand the reason why the consumers loyal to a certain brand or product.In essence, this paper highlights that scholars should focus on the source of consumer trust instead of questioning whether trust is important.Consequently, this paper argues that the source of consumer trust is embedded in the context of a study. 2013-12-07 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/17964/1/AIBC%202013%20457-464.pdf Md. Isa, Azwardi and Ismail, Md Daud and Saud, Mohammad Basir (2013) Corporate brand and consumer trust: Context dependent. In: 2nd Applied International Business Conference (AIBC2013), 7 – 8 December 2013, Labuan School of International Business and Finance, Universiti Malaysia Sabah.
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutionali Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HB Economic Theory
spellingShingle	HB Economic Theory Md. Isa, Azwardi Ismail, Md Daud Saud, Mohammad Basir Corporate brand and consumer trust: Context dependent
description	This paper discusses the issue of consumer trust from corporate brand perspective.The understanding of consumer trust is important as it allows the scholars to understand the reason why the consumers loyal to a certain brand or product.In essence, this paper highlights that scholars should focus on the source of consumer trust instead of questioning whether trust is important.Consequently, this paper argues that the source of consumer trust is embedded in the context of a study.
format	Conference or Workshop Item
author	Md. Isa, Azwardi Ismail, Md Daud Saud, Mohammad Basir
author_facet	Md. Isa, Azwardi Ismail, Md Daud Saud, Mohammad Basir
author_sort	Md. Isa, Azwardi
title	Corporate brand and consumer trust: Context dependent
title_short	Corporate brand and consumer trust: Context dependent
title_full	Corporate brand and consumer trust: Context dependent
title_fullStr	Corporate brand and consumer trust: Context dependent
title_full_unstemmed	Corporate brand and consumer trust: Context dependent
title_sort	corporate brand and consumer trust: context dependent
publishDate	2013
url	http://repo.uum.edu.my/17964/1/AIBC%202013%20457-464.pdf http://repo.uum.edu.my/17964/
_version_	1644282346296311808
score	13.209306

Corporate brand and consumer trust: Context dependent

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