Creativity, venture creation and innovation of generation Y in Malaysia - A comparison of generation X and generation Y

• Main Authors: Cheng, Wei Hin, Md Isa, Filzah, Bohari, Abdul Manaf
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/17929/1/CIIC%202015%201-11.pdf; http://repo.uum.edu.my/17929/; http://www.ciic.cms.net.my/default/home.html

Successful and enduring companies today have to maintain a competitive advantage and this is one of the challenges most companies faced today. Increasing demands and expectations of customers resulted in most companies looking to recruit more productive, responsive and creative workers.All generati...