Interpreting user-generated content: What makes a blog believeable?

• Main Authors: Ahmad, Rahayu, Lutters, Wayne G.
• Other Authors: Ozok, A. Ant
• Format: Book Section
• Published: Springer Berlin Heidelberg 2011
• Subjects: T Technology (General)
• Online Access: http://repo.uum.edu.my/17392/; http://doi.org/10.1007/978-3-642-21796-8_9

Blogs have democratized participation for everyone who wants to publish on the Internet.This trend, however, is problematic for readers trying to determine trustworthy and believeable sources.This blog diary study, allowed us to understand what aspects influenced believability and ultimately utililt...