Measuring service quality using SERVQUAL model: An overview on customers satisfaction of online shopping in Malaysia
Since the difficulties in both defining and measuring it with no overall consensus emerging on either, service quality is a concept that has aroused significant interest and debate in the research literature.Customer satisfaction and service quality are often treated together as functions of custom...
محفوظ في:
| المؤلفون الرئيسيون: | , , , |
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| التنسيق: | Conference or Workshop Item |
| اللغة: | English |
| منشور في: |
2012
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repo.uum.edu.my/16746/1/3.pdf http://repo.uum.edu.my/16746/ http://www.ictom.info/proceedings/3rd-2012 |
| الوسوم: |
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