Psychographic profile among potential first class public university undergraduates in Malaysia

• Main Authors: Ishak, Noor Azniza, Lim, Khong Chiu, Abdul Rahim, Fauziah, Mahat, Nor Idayu, Hashim, Nor Laily, Abdul Mutalib, Ariffin, T. Jdaitawi, Malek
• Format: Article
• Language: English
• Published: American-Eurasian Network for Scientific Information (AENSI Publisher) 2013
• Subjects: LB2300 Higher Education
• Online Access: http://repo.uum.edu.my/16464/1/51.pdf; http://repo.uum.edu.my/16464/; http://www.aensiweb.com/old/anas/2013/420-424.pdf

The term psychographics is often used interchangeably with life style which uses activities/attitudes and opinions as the research interests.Therefore, the purpose of the study was to identify the level of psychographics attributes among 424 potential first class students at Universiti Utara Malay...