The effect of entrepreneurial orientation and brand orientation on SME internationalization and performance: A conceptual framework
This paper presents a framework for determining the relationships between entrepreneurial orientation and brand orientation on internationalization and performance of SMEs with the moderating effect of industry context and organizational learning.In review of the current literature, it was found tha...
Saved in:
Main Authors: | , , |
---|---|
格式: | Conference or Workshop Item |
语言: | English |
出版: |
2013
|
主题: | |
在线阅读: | http://repo.uum.edu.my/16383/1/29.pdf http://repo.uum.edu.my/16383/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|