The effect of entrepreneurial orientation and brand orientation on SME internationalization and performance: A conceptual framework

• المؤلفون الرئيسيون: Ismail, Noor Azizi, Dassanayaka, SWSB, Mudalige, DM
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2013
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/16383/1/29.pdf; http://repo.uum.edu.my/16383/

This paper presents a framework for determining the relationships between entrepreneurial orientation and brand orientation on internationalization and performance of SMEs with the moderating effect of industry context and organizational learning.In review of the current literature, it was found tha...