Does customer relationship strategy influence customer satisfaction and loyalty?: Evidence from Malaysia banking sector
Purpose – The main purpose of this paper is to develop a conceptual framework that explains the influence of Customer Relationship Strategy on the customer satisfaction and loyalty of Malaysia Banks.Design/methodology/approach – This paper adopts qualitative method of reviewing related literature...
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| 主要な著者: | , , |
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| フォーマット: | Conference or Workshop Item |
| 言語: | English |
| 出版事項: |
2013
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/16347/1/6.pdf http://repo.uum.edu.my/16347/ |
| タグ: |
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