Boycott and racism: A loaf of bread is just a loaf of bread
Companies can be boycotted for many reasons; for example, a company may be associated with or engage in egregious acts which trigger a consumer boycott. However, it is unusual for racial and political elements to form the basis of a consumer boycott. This paper describes how a current leader in the...
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| Main Authors: | , |
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| 格式: | Article |
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2015
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| 在线阅读: | http://repo.uum.edu.my/16116/ http://doi.org/10.1108/EEMCS-09-2014-0224 |
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