Boycott and racism: A loaf of bread is just a loaf of bread
Companies can be boycotted for many reasons; for example, a company may be associated with or engage in egregious acts which trigger a consumer boycott. However, it is unusual for racial and political elements to form the basis of a consumer boycott. This paper describes how a current leader in the...
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| 主要な著者: | , |
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| フォーマット: | 論文 |
| 出版事項: |
2015
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/16116/ http://doi.org/10.1108/EEMCS-09-2014-0224 |
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