Fairness and satisfaction in buyer-supplier relationship

• المؤلفون الرئيسيون: Perumal, Selvan, Mohd Noor, Nor Azila, Hussin, Zolkafli
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2007
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://repo.uum.edu.my/16052/1/7Sel.pdf; http://repo.uum.edu.my/16052/

The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in bu...