Fairness and satisfaction in buyer-supplier relationship

• Main Authors: Perumal, Selvan, Mohd Noor, Nor Azila, Hussin, Zolkafli
• Format: Conference or Workshop Item
• Language: English
• Published: 2007
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/16052/1/7Sel.pdf; http://repo.uum.edu.my/16052/

The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in bu...