The image of Malaysia among Chinese tourists: Implications for destination positioning and marketing strategy

• Main Authors: Kasim, Azilah, Zhao, Yu Ping
• 格式: Conference or Workshop Item
• 语言: English
• 出版: 2007
• 主题: G Geography (General)
• 在线阅读: http://repo.uum.edu.my/16050/1/5Azi.pdf; http://repo.uum.edu.my/16050/

Developing and changing images of a tourist destination is a difficult process.Part of the process is to research what tourists identify as the true and strong elements of the destination in question. The central argument is that any destination positioning effort should consider the image tourists...