Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise

• Main Authors: Sukri, Suriani, Mohd Yusuf, Bibi Noraini, Mansor, Mohd Fitri, Kamil, Syahida
• Format: Article
• Language: English
• Published: Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2013
• Subjects: HF5601 Accounting
• Online Access: http://repo.uum.edu.my/15826/1/8_IPBJ_Vol._5.pdf; http://repo.uum.edu.my/15826/; http://oyagsb.uum.edu.my/index.php/ipbj-list-of-issue

This case examines the impact of the internal and external environment on enterprise business specifically on spa and beauty business. Financial, human and technical constraints appeared to be a major setback for these companies to grow and expand. Ineffective joint venture and lack of effective mar...