Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise
This case examines the impact of the internal and external environment on enterprise business specifically on spa and beauty business. Financial, human and technical constraints appeared to be a major setback for these companies to grow and expand. Ineffective joint venture and lack of effective mar...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15826/1/8_IPBJ_Vol._5.pdf http://repo.uum.edu.my/15826/ http://oyagsb.uum.edu.my/index.php/ipbj-list-of-issue |
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