Luring the tourists: A positioning exercise

• Main Authors: Kasim, Azilah, Dzakiria, Hisham
• 格式: Article
• 出版: Taylor & Francis 2001
• 主题: G Geography (General)
• 在线阅读: http://repo.uum.edu.my/15157/; http://doi.org/10.1080/10941660108722098

Positioning is essential in most business to ensure competitiveness, survival and success.This is certainly true for tourism since attracting more revenues entails making tourism destinations more appealing to tourists. Responding to the increase recognition on the importance of positioning, this re...