Significance of studying product diversification, geographic diversification, and their interaction impacts for Malaysian companies: A literature review

• 主要作者: Abdullah, Haim Hilman
• 格式: Article
• 語言: English
• 出版: Canadian Center of Science and Education 2015
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://repo.uum.edu.my/15009/1/47772-164437-2-PB.pdf; http://repo.uum.edu.my/15009/; http://doi.org/10.5539/ass.v11n10p238

The objective of this study was to comprehensively and critically review research literature on impacts of product diversification strategy and geographic diversification strategy, conducted particularly in Asian context, and set forth guidelines for future studies.The study concludes that past rese...