Corporate social responsibility: Institutional legitimacy action and strategy

• المؤلفون الرئيسيون: Abdul Hamid, Fathilatul Zakimi, Atan, Ruhaya
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2012
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/14783/1/32.pdf; http://repo.uum.edu.my/14783/; http://doi.org/10.1109/SHUSER.2012.6268831

The objective of the study is to investigate the Corporate Social Responsibility (CSR) action and strategy used by the top 100 Malaysian Listed Companies followings the 1997 Asian's financial crisis. This research focus on Malaysian companies because Malaysia considered as one of the largest st...