Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes

This case study analyses the Strengths, Weaknesses, Opportunities and Threats (SWOT) of the Federal Agricultural Marketing Authority (FAMA). The Kedah branch was chosen as the subject of this study. The result of the analysis shows that the management of marketing communication of Kedah FAMA could b...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohd Mokhtar, Sany Sanuri, Mohamed, Zahari, Razalli, Mohd Rizal, Arshad, Rozita
Format: Article
Language:English
Published: Universiti Utara Malaysia 2005
Subjects:
Online Access:http://repo.uum.edu.my/145/1/Sany_Sanuri_Mohd_Mokhtar.pdf
http://repo.uum.edu.my/145/
http://ijms.uum.edu.my
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.145
record_format eprints
spelling my.uum.repo.1452010-07-05T04:15:36Z http://repo.uum.edu.my/145/ Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes Mohd Mokhtar, Sany Sanuri Mohamed, Zahari Razalli, Mohd Rizal Arshad, Rozita HD28 Management. Industrial Management This case study analyses the Strengths, Weaknesses, Opportunities and Threats (SWOT) of the Federal Agricultural Marketing Authority (FAMA). The Kedah branch was chosen as the subject of this study. The result of the analysis shows that the management of marketing communication of Kedah FAMA could be further improved. There are several problems faced by Kedah FAMA in managing promotion activities and marketing communication in this state. Problems that have been identified include ineffective marketing communication practices, difficulties in penetrating major retailers and supermarkets, non-standardised product quality and supplies from Small Medium Industries (SMI) entrepreneurs, and the dependance of the agency on the head ofice especially from financial resources and policy perspectives. The researchers have conducted SWOT analysis on the organisation and suggested several strategies and suggestions to help solve the problem. Some of the suggestions given include implementing integrated marketing communication and trade promotion strategies, conducting planning and control on the performance of SMI entrepreneurs, providing training for staff and producing own financial resources. Universiti Utara Malaysia 2005 Article PeerReviewed application/pdf en http://repo.uum.edu.my/145/1/Sany_Sanuri_Mohd_Mokhtar.pdf Mohd Mokhtar, Sany Sanuri and Mohamed, Zahari and Razalli, Mohd Rizal and Arshad, Rozita (2005) Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes. International Journal of Management Studies (IJMS), 12 (1). pp. 117-139. ISSN 0127-8983 http://ijms.uum.edu.my
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mohd Mokhtar, Sany Sanuri
Mohamed, Zahari
Razalli, Mohd Rizal
Arshad, Rozita
Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes
description This case study analyses the Strengths, Weaknesses, Opportunities and Threats (SWOT) of the Federal Agricultural Marketing Authority (FAMA). The Kedah branch was chosen as the subject of this study. The result of the analysis shows that the management of marketing communication of Kedah FAMA could be further improved. There are several problems faced by Kedah FAMA in managing promotion activities and marketing communication in this state. Problems that have been identified include ineffective marketing communication practices, difficulties in penetrating major retailers and supermarkets, non-standardised product quality and supplies from Small Medium Industries (SMI) entrepreneurs, and the dependance of the agency on the head ofice especially from financial resources and policy perspectives. The researchers have conducted SWOT analysis on the organisation and suggested several strategies and suggestions to help solve the problem. Some of the suggestions given include implementing integrated marketing communication and trade promotion strategies, conducting planning and control on the performance of SMI entrepreneurs, providing training for staff and producing own financial resources.
format Article
author Mohd Mokhtar, Sany Sanuri
Mohamed, Zahari
Razalli, Mohd Rizal
Arshad, Rozita
author_facet Mohd Mokhtar, Sany Sanuri
Mohamed, Zahari
Razalli, Mohd Rizal
Arshad, Rozita
author_sort Mohd Mokhtar, Sany Sanuri
title Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes
title_short Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes
title_full Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes
title_fullStr Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes
title_full_unstemmed Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes
title_sort analisis swot komunikasi pemasaran bersepadu: satu kajian kes
publisher Universiti Utara Malaysia
publishDate 2005
url http://repo.uum.edu.my/145/1/Sany_Sanuri_Mohd_Mokhtar.pdf
http://repo.uum.edu.my/145/
http://ijms.uum.edu.my
_version_ 1644277722880409600
score 12.913726