Marketing on the internet: A case analysis of the hotel industry in Malaysia

• Main Authors: Yusof, Noor Suhaila, Ramli, Kamal Izzuwan
• Format: Conference or Workshop Item
• Language: English
• Published: 2006
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/14333/1/017_ICoEC_2006.pdf; http://repo.uum.edu.my/14333/; http://www.icoec.my/index.php/proceedings/9-icoec-2006-proceedings

Generally, the Internet and the hospitality industries are enthusiastic about the mutual benefits that they could possibly bring each other.In the hospitality industry, Malaysian hotel companies have begun to recognize the importance of understanding Internet marketing; there is likely to be increas...