Perceived quality and loyalty towards PubHEI’s of international students in Malaysia’s. Understanding the role of emotional attachment as a mediator
This study develops and tests a model to investigate the predictors of Brand loyalty of Public Higher Educational Institutions ( PubHEI’s) in Malaysia.The model considers two drivers – perceived teaching and learning quality and emotional brand attachment that are significantly linked to each other...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher)
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/14303/1/51-57.pdf http://repo.uum.edu.my/14303/ http://www.iwnest.com/AACE/ |
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