The relationship between restaurant ambience and customers’ satisfaction in Shah Alam Arabic Restaurants, Selangor
Restaurant ambience plays an important role in establishing a restaurant image, and to attract customers to dine.Exterior and interior design that is eye-catching will pull the customer to visit the restaurants.The purpose of this study is to examine the relationship between restaurant ambience and...
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ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher)
2015
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my.uum.repo.142942015-05-24T08:33:43Z http://repo.uum.edu.my/14294/ The relationship between restaurant ambience and customers’ satisfaction in Shah Alam Arabic Restaurants, Selangor Omar, Muhamad Saufiyudin Ariffin, Hashim Fadzil Ahmad, Rozila HD28 Management. Industrial Management Restaurant ambience plays an important role in establishing a restaurant image, and to attract customers to dine.Exterior and interior design that is eye-catching will pull the customer to visit the restaurants.The purpose of this study is to examine the relationship between restaurant ambience and customer satisfaction in the Arabic restaurants.This study also seeks to determine which restaurant ambience elements highly influence customer satisfaction.The elements of spatial layout, interior design, colour and music were measured. Quantitative data were collected from 411 respondents in Shah Alam, Selangor. It was found that colour is the element that is significantly and mostly influences customers‟ satisfaction. More detailed findings and implications are also discussed. ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher) 2015 Article PeerReviewed application/pdf en cc4_by http://repo.uum.edu.my/14294/1/1-8.pdf Omar, Muhamad Saufiyudin and Ariffin, Hashim Fadzil and Ahmad, Rozila (2015) The relationship between restaurant ambience and customers’ satisfaction in Shah Alam Arabic Restaurants, Selangor. International Journal of Administration and Governance, 1 (4). pp. 1-8. ISSN 2077-4486 http://www.iwnest.com/AACE/ |
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HD28 Management. Industrial Management Omar, Muhamad Saufiyudin Ariffin, Hashim Fadzil Ahmad, Rozila The relationship between restaurant ambience and customers’ satisfaction in Shah Alam Arabic Restaurants, Selangor |
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Restaurant ambience plays an important role in establishing a restaurant image, and to attract customers to dine.Exterior and interior design that is eye-catching will pull the customer to visit the restaurants.The purpose of this study is to examine the relationship between restaurant ambience and customer satisfaction in the Arabic
restaurants.This study also seeks to determine which restaurant ambience elements highly influence customer satisfaction.The elements of spatial layout, interior design, colour and music were measured. Quantitative data were collected from 411 respondents in Shah Alam, Selangor. It was found that colour is the element that is
significantly and mostly influences customers‟ satisfaction. More detailed findings and implications are also discussed. |
format |
Article |
author |
Omar, Muhamad Saufiyudin Ariffin, Hashim Fadzil Ahmad, Rozila |
author_facet |
Omar, Muhamad Saufiyudin Ariffin, Hashim Fadzil Ahmad, Rozila |
author_sort |
Omar, Muhamad Saufiyudin |
title |
The relationship between restaurant ambience and customers’ satisfaction in Shah Alam Arabic Restaurants, Selangor |
title_short |
The relationship between restaurant ambience and customers’ satisfaction in Shah Alam Arabic Restaurants, Selangor |
title_full |
The relationship between restaurant ambience and customers’ satisfaction in Shah Alam Arabic Restaurants, Selangor |
title_fullStr |
The relationship between restaurant ambience and customers’ satisfaction in Shah Alam Arabic Restaurants, Selangor |
title_full_unstemmed |
The relationship between restaurant ambience and customers’ satisfaction in Shah Alam Arabic Restaurants, Selangor |
title_sort |
relationship between restaurant ambience and customers’ satisfaction in shah alam arabic restaurants, selangor |
publisher |
ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher) |
publishDate |
2015 |
url |
http://repo.uum.edu.my/14294/1/1-8.pdf http://repo.uum.edu.my/14294/ http://www.iwnest.com/AACE/ |
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