Fuzzy logic approach to corporate strategy mapping

• Main Authors: Yusoff, Nooraini, Siraj, Fadzilah, Kamso, Siti Maimon
• Format: Conference or Workshop Item
• Language: English
• Published: 2006
• Subjects: QA76 Computer software
• Online Access: http://repo.uum.edu.my/14117/1/05276505.pdf; http://repo.uum.edu.my/14117/; http://doi.org/10.1109/ICOCI.2006.5276505

Corporate strategy mapping involves an analysis of company's present situation based on strategic factors known as SWOT factors that represent Strengths, Weaknesses, Opportunities, and Threats. The company survival analysis aims to forecast appropriate strategies to undertake.For this purpose,...