Fuzzy logic approach to corporate strategy mapping

Corporate strategy mapping involves an analysis of company's present situation based on strategic factors known as SWOT factors that represent Strengths, Weaknesses, Opportunities, and Threats. The company survival analysis aims to forecast appropriate strategies to undertake.For this purpose,...

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Main Authors: Yusoff, Nooraini, Siraj, Fadzilah, Kamso, Siti Maimon
Format: Conference or Workshop Item
Language:English
Published: 2006
Subjects:
Online Access:http://repo.uum.edu.my/14117/1/05276505.pdf
http://repo.uum.edu.my/14117/
http://doi.org/10.1109/ICOCI.2006.5276505
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Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.14117
epo.14117