Fuzzy logic approach to corporate strategy mapping

Corporate strategy mapping involves an analysis of company's present situation based on strategic factors known as SWOT factors that represent Strengths, Weaknesses, Opportunities, and Threats. The company survival analysis aims to forecast appropriate strategies to undertake.For this purpose,...

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Bibliographic Details
Main Authors: Yusoff, Nooraini, Siraj, Fadzilah, Kamso, Siti Maimon
Format: Conference or Workshop Item
Published: 2006
Online Access:http://repo.uum.edu.my/14117/1/05276505.pdf
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