Fuzzy logic approach to corporate strategy mapping

Corporate strategy mapping involves an analysis of company's present situation based on strategic factors known as SWOT factors that represent Strengths, Weaknesses, Opportunities, and Threats. The company survival analysis aims to forecast appropriate strategies to undertake.For this purpose,...

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書誌詳細
主要な著者: Yusoff, Nooraini, Siraj, Fadzilah, Kamso, Siti Maimon
フォーマット: Conference or Workshop Item
言語:English
出版事項: 2006
主題:
オンライン・アクセス:http://repo.uum.edu.my/14117/1/05276505.pdf
http://repo.uum.edu.my/14117/
http://doi.org/10.1109/ICOCI.2006.5276505
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