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Knowledge – Driven CRM: Issues and challenges

In this paper, we will examine the issues surrounding the convergence of KDD (Knowledge Discovery in Databases) and CRM (Customer Relationship Management) in building knowledge – driven CRM. By understanding the issues and challenges, we hope to achieve better customer understanding and thus, cr...

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Main Authors: Goon, Tuck Choy, Ian, Chai
Format: Conference or Workshop Item
Language:English
Published: 2004
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/13868/1/KM133.pdf
http://repo.uum.edu.my/13868/
http://www.kmice.cms.net.my
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id my.uum.repo.13868
record_format eprints
spelling my.uum.repo.138682015-05-10T06:38:18Z http://repo.uum.edu.my/13868/ Knowledge – Driven CRM: Issues and challenges Goon, Tuck Choy Ian, Chai HD28 Management. Industrial Management In this paper, we will examine the issues surrounding the convergence of KDD (Knowledge Discovery in Databases) and CRM (Customer Relationship Management) in building knowledge – driven CRM. By understanding the issues and challenges, we hope to achieve better customer understanding and thus, create a better CRM solution. 2004-02-14 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/13868/1/KM133.pdf Goon, Tuck Choy and Ian, Chai (2004) Knowledge – Driven CRM: Issues and challenges. In: Knowledge Management International Conference and Exhibition 2004 (KMICE 2004), 14-15 February 2004, Evergreen Laurel Hotel, Penang. http://www.kmice.cms.net.my
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Goon, Tuck Choy
Ian, Chai
Knowledge – Driven CRM: Issues and challenges
description In this paper, we will examine the issues surrounding the convergence of KDD (Knowledge Discovery in Databases) and CRM (Customer Relationship Management) in building knowledge – driven CRM. By understanding the issues and challenges, we hope to achieve better customer understanding and thus, create a better CRM solution.
format Conference or Workshop Item
author Goon, Tuck Choy
Ian, Chai
author_facet Goon, Tuck Choy
Ian, Chai
author_sort Goon, Tuck Choy
title Knowledge – Driven CRM: Issues and challenges
title_short Knowledge – Driven CRM: Issues and challenges
title_full Knowledge – Driven CRM: Issues and challenges
title_fullStr Knowledge – Driven CRM: Issues and challenges
title_full_unstemmed Knowledge – Driven CRM: Issues and challenges
title_sort knowledge – driven crm: issues and challenges
publishDate 2004
url http://repo.uum.edu.my/13868/1/KM133.pdf
http://repo.uum.edu.my/13868/
http://www.kmice.cms.net.my
_version_ 1644281304356749312
score 13.160551

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