Marketing communication on the internet for small firms in tourism industry

• Main Author: Chantanaphant, Jirayuth
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: G Geography (General); T Technology (General)
• Online Access: http://repo.uum.edu.my/13293/1/10.pdf; http://repo.uum.edu.my/13293/; http://www.thic-uum.com/

Tourism is the most economically important industry in the world as well as in Thailand.The great challenges for small firms in this industry are to communicate their marketing information with consumers worldwide.For this purpose, many firms have adopted the internet as an essential marketing tool....