The relationship of commitment, communication, trust and extent of collaboration in tourism network

• Main Authors: Ibrahim, Amlus, Che Mat, Ruzinoor, Ramayah, T., Boey, Julie Chyaw In, Saad, Abd. Rahim
• Other Authors: Kasim, Azilah
• Format: Book Section
• Language: English
• Published: Universiti Utara Malaysia Press 2007
• Subjects: G Geography (General)
• Online Access: http://repo.uum.edu.my/5869/1/Am1.pdf; http://repo.uum.edu.my/5869/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758109

In an island economy like Penang, tourism plays a major role in the economy of the island.One area that has not been fully explored is the collaboration of these tourism industry players in the network of tourism service providers.This paper explores the impact of commitment, communication and trust...