The importance of customer service and quality management in determining a firm's success

Today's organizations must be able to adapt and keep abreast with the development and seize the opportunity and benefits to grow and succeed. The management must be sensitive and opened to changes to avoid uncertainties and confitsions about their roles and their customers needs and demands. F...

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Bibliographic Details
Main Authors: Azizan, Norizan, Yusof, Ab. Aziz
Other Authors: Abu Bakar, Noraini
Format: Book Section
Language:English
Published: Institut Kajian Pengguna, Universiti Utara Malaysia 2001
Subjects:
Online Access:http://repo.uum.edu.my/1265/1/Norizan_Hj_Azizan_%26_Ab._Aziz_Yusof%5B1%5D.pdf
http://repo.uum.edu.my/1265/
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