Quality function model based on voice of customer using neural networks and statistical approaches

• Main Authors: Siraj, Fadzilah, Mohamad Mohsin, Mohamad Farhan, Abu Bakar, Nur Azzah, Mohd Yusof, Shahrul Azmi, Nordin, N., Yusof, S. A.
• Format: Conference or Workshop Item
• Language: English
• Published: 2011
• Subjects: QA76 Computer software
• Online Access: http://repo.uum.edu.my/12165/1/3.pdf; http://repo.uum.edu.my/12165/

Quality Function Deployment or QFD is a flexible and comprehensive group decision making technique used in product or service development, brand marketing, and product management. QFD can strongly help an organization focuses on the critical characteristics of a new or existing product or service fr...