Quality function model based on voice of customer using neural networks and statistical approaches
Quality Function Deployment or QFD is a flexible and comprehensive group decision making technique used in product or service development, brand marketing, and product management. QFD can strongly help an organization focuses on the critical characteristics of a new or existing product or service fr...
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Main Authors: | Siraj, Fadzilah, Mohamad Mohsin, Mohamad Farhan, Abu Bakar, Nur Azzah, Mohd Yusof, Shahrul Azmi, Nordin, N., Yusof, S. A. |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2011
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Subjects: | |
Online Access: | http://repo.uum.edu.my/12165/1/3.pdf http://repo.uum.edu.my/12165/ |
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