The effect of entrepreneurial orientation and brand orientation on SME internationalization and performance: A conceptual framework

• المؤلفون الرئيسيون: Mudalige, DM, Ismail, Noor Azizi, Dassanayaka, SWSB
• التنسيق: مقال
• اللغة: English
• منشور في: Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2014
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/11861/1/12.pdf; http://repo.uum.edu.my/11861/; http://www.oyagsb.uum.edu.my/index.php/about-ipbj

This paper presents a framework for determining the relationships between entrepreneurial orientation and brand orientation on internationalization and performance of SMEs with the moderating effect of industry context and organizational learning.In review of the current literature, it was found tha...