Competitive intelligence practices by Government Links Companies (GLCs) in Malaysia

Over the past two decades, competitive intelligence (CI) has grown from a small area of interest into an internationally recognized and practiced information management discipline. CI is a process of knowing what the competitors are up to and staying one step ahead of them (Ettore,1995). In Malaysia...

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Main Authors: Wahab, Samsudin, Othman, Abdul Kadir
格式: Conference or Workshop Item
语言:English
出版: 2006
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在线阅读:http://repo.uum.edu.my/11530/1/547%281%29.pdf
http://repo.uum.edu.my/11530/
http://www.kmice.cms.net.my/
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