The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM)

Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of internet users who purchased online has bee...

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Bibliographic Details
Main Authors: Abdul Jamil, Nordin, Nik Mat, Nik Kamariah
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Online Access:http://repo.uum.edu.my/10949/1/CR196.pdf
http://repo.uum.edu.my/10949/
http://www.kmice.uum.edu.my
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