Malaysian children’s attitudes towards television advertising
Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as immediate consumers, as influencers of their parents and other people, and as future adult consumers.Outlines the objectives an...
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| 格式: | Article |
| 语言: | English |
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Emerald Group Publishing Limited
2004
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| 在线阅读: | http://repo.uum.edu.my/10689/1/157.pdf http://repo.uum.edu.my/10689/ http://dx.doi.org/10.1108/17473610410814247 |
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