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Determinants of intention to use digital marketing: a study among food and beverages (F&B) SMEs in Kedah

The main purpose of the present study is to identify the Determinants of Intention to Use Digital Marketing among SMEs industry by focusing on food and beverages (F&B) companies. The present study believes that several factors such as perceived usefulness, perceived ease of use, perceived econom...

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书目详细资料
主要作者:	Rabiatul Adawiyah, Che Halim
格式:	Thesis
语言:	English English English
出版:	2020
主题:	HF5001-6182 Business
在线阅读:	https://etd.uum.edu.my/9898/1/s825399_01.pdf https://etd.uum.edu.my/9898/2/s825399_02.pdf https://etd.uum.edu.my/9898/3/s825399_references.docx https://etd.uum.edu.my/9898/
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