The effectiveness of social media marketing tools: The case of women-owned SMEs in Malaysia
The majority of studies conducted on effectiveness of social media as marketing tools has been conducted outside Malaysia. Hence, the purpose of this study is to address the needs for research in the relationship between brand awareness, engagement, words of mouth (WOM), conversion and the effectiv...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/6941/2/s810262_02.pdf https://etd.uum.edu.my/6941/3/s810262_01.pdf https://etd.uum.edu.my/6941/ |
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