Halal Marketing In Food And Non Food Product. [The Case Of Nestle And Colgate Palmolive].
The case study was about Nestle Malaysia and Colgate Palmolive Malaysia perspective in Halal marketing in food and non food product. Halal always related to food products and less attention given to non food products. Colgate Palmolive is in non food products business mainly producing personal ca...
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2009
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| Online Access: | http://eprints.usm.my/47472/1/CHANDRA%20Segar0000%20cut.pdf http://eprints.usm.my/47472/ http://ethesis.usm.my:8080/jspui/ |
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