Investigating the antecedents of customer online repurchase intention in a multichannel environment

• 主要作者: Rizwan, Muhammad
• 格式: Thesis
• 語言: English; English; English
• 出版: 2020
• 主題: T58.5-58.64 Information technology; HD28-70 Management. Industrial Management; HF5001-6182 Business
• 在線閱讀: https://etd.uum.edu.my/9864/1/permission%20to%20deposit-grant%20the%20permission-902316.pdf; https://etd.uum.edu.my/9864/2/s902316_01.pdf; https://etd.uum.edu.my/9864/3/references_902316.docx; https://etd.uum.edu.my/9864/

The evolution of internet technology, rapid digitalization, and the introduction of multiple channels strongly influence the managers and researchers to discover and update how customers better interact in a multichannel environment. Therefore, in today’s multichannel environment, the question of wh...