The effects of consumption values and environmental concern on consumers' attitudes and intention towards green cars in Malaysia.

• Main Author: Alganad, Amr Mohammed Nasser
• Format: Thesis
• Language: English; English; English
• Published: 2022
• Subjects: HF5415.33 Consumer Behavior.
• Online Access: https://etd.uum.edu.my/9830/1/depositpermission-not%20allow_s903021.pdf; https://etd.uum.edu.my/9830/2/s903021_01.pdf; https://etd.uum.edu.my/9830/3/s903021_02.pdf; https://etd.uum.edu.my/9830/

Green cars can help reduce the world's reliance on fossil fuels, slow the rate of greenhouse gas emissions, and promote the UN's Sustainable Development Goals (SDG) of green sustainability. This study examines the relationships between the multi-dimensional consumption values' constructs, consumers' attitudes toward green cars, environmental concern, and intention to purchase green cars. This study also examines attitudes as a mediator and environmental concern as a moderator of intention to purchase green cars. In addition, the mental accounting theory was utilized as a supporting theory for the new dimensional factors' resale price, self-expressive benefits, and fuel prices. All variables were measured using a seven-point Likert scale. By using the simple random sampling technique, 425 questionnaires were collected from the targeted respondents. The Smart-PLS structural model's results show that conditional value was the most significant predictor of Malaysian consumers' attitudes toward green cars, followed by functional, emotional, and epistemic values. Also, consumers attitudes was found to positively mediate the relationships between conditional, functional, emotional, and epistemic values and the intention to purchase green cars. Besides, environmental concern positively moderated the relationship between attitudes and consumers' intention to purchase green cars. However, the symbolic value showed an insignificant effect either direct on consumers' attitudes toward green cars or indirect on the intention to purchase green cars. An in-depth investigation and a number of practical conclusions from the study provide valuable empirical evidence for scholars and prompt decision-makers to better understand the hurdles facing green cars in Malaysia and the best way to overcome them. The implications, limitations, and future research directions were also discussed.